The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data processing on this website is carried out by the website operator. His contact details can be found in the legal notice of this website.

On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.

Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior. We process personal data that you provide to us as a user of the products, for example by using our products, and that others provide to us. We collect the following categories of personal information about you, directly or indirectly.

This includes the following data points:

identity data
First and last name, date of birth, email address, gender, social media identification, and information shared with us via your Facebook or Google account. We use this information to verify your identity.

contact details
Phone number, email address, messenger ID, social media handle, other communication channels you've used to request more information from us. We use this information to contact you — depending on the purpose — for various reasons.

Body and training information
Body size, weight, fitness level, desired training priorities, playing position (e.g. centre-back). We use this data to better tailor our products to your needs.

location data
We collect your location data using GPS tracking. We use this data to be able to evaluate and visualize your running performance.

Purchase information
Payment service provider, duration of your B42 subscription, price, currency, VAT. We use payment service providers to process payments. Even though we do not store any credit card information ourselves, we store a payment number that the respective service provider (e.g. Apple, Google) provides and that can be assigned to you. We use this information to process your payments.

Behavioral and profile information
Your user behavior on the website. We use this information to get to know you better as a consumer so that we can send you marketing messages about products and services that we think may be of interest to you. With the information in your public profile, you will appear in the B42 app. This information allows others to find you within the B42 app. Other users can see your first and last name (if provided), your profile picture, the workouts you have completed and the results of your performance tests. Your B42 player card can also be viewed by other users. So that other users can also be inspired by your successes and progress, you agree to the use of your B42 Player Card on other SFY GmbH communication channels.

Social media information
Information that we obtain from your interaction with us on various social media, such as Facebook, Instagram, or Google, including any social media information that is publicly available, such as your social media handles, social media interactions and public postings, your “likes” and other responses, your social media contacts, your photos that have been published or that you send to us by mentioning us or following our social media posts using “handles” or “hashtags.” We receive this information from social networks (e.g. Facebook, Instagram), either directly or through third-party agencies with which we have concluded agreements.

device information
Information about your device or browser that gives us information about your browsing behavior or device usage. Your device information is collected via our app and your browsing information is collected through our cookies, tags, and pixels. These are often required for network security. This information includes, for example: IP address, date and time of the visit, how long you stayed on our website, the amount of data transferred, the referral URL (if you came to our website via another website or an ad), the pages visited on our website, your browser type (including the language and version of the browser software) and add-ons, device identifiers and features, device type, versions, and operating system.

activity information
Fitness data such as selected training program, start and end of training, activities. We use this data to operate our products, improve your performance goals and user experience, and find out which products would be best for you based on your training pattern.

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any questions regarding data protection. You also have the right to lodge a complaint with the competent supervisory authority.

When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following privacy policy. You can disagree with this analysis. We will inform you about the objection options in this privacy policy. This website uses technology from The Trade Desk (TheTrade Desk Ltd, 1 Bartholomew Close, London EC1A 7BL, United Kingdom, https://www.thetradedesk.com/) to collect and store data for marketing and optimization purposes. Among other things, pseudonymized user profiles can be created from this data. Browser cookies may be used for this purpose. The data collected using The Trade Desk technology is not used by The Trade Desk to personally identify visitors to this website. You can object to the collection and storage of data here at any time with effect for the future. For more information about The Trade Desk's privacy policy, please visit https://www.thetradedesk.com/de/privacy.

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.

The party responsible for data processing on this website is: SFY GmbH Industriestrasse 15 84149 Velden Phone: +49 1590 4864277 E-mail: andi@b-42.com. The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation. Right to lodge a complaint with the competent supervisory authority In the event of breaches of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of data to another person responsible, this will only be done insofar as it is technically feasible.

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line. If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.

Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice for this and for further questions on the subject of personal data.

The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

Some websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit. You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited. Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
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- Browser type and browser version
- operating system used
- Referrer URL
- host name of the accessing computer
- Time of server request
- IP address

This data is not combined with other data sources. The basis for data processing is Art. 6 para. 1 lit. f DSGVO, which permits the processing of data to fulfill a contract or pre-contractual measures.

For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address and, if you do not post anonymously, the username you have chosen are saved.

The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. insulting comments).

Comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

This website uses features of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

We have activated the IP anonymization feature on this website. As a result, your IP address is abbreviated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics. More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

This website uses the “demographic characteristics” feature of Google Analytics. As a result, reports can be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third parties. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the “Objection to data collection” section.

Our website uses visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion. In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized. The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. As the site operator, we cannot influence this use of data. You can find further information on how to protect your privacy in Facebook's privacy policy: https://www.facebook.com/about/privacy/. You can also use the “Custom Audiences” remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screendeaktivieren. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/. They can also prevent their collection with Facebook Pixel on this website by clicking here.

This website uses Hotjar, an analysis software from Hotjar Ltd. (“Hotjar”) (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar makes it possible to measure and evaluate the usage behavior of the website in the form of clicks, mouse movements, scroll heights, etc. in order to be able to improve the user experience in a targeted manner. The information is transmitted anonymously to the Hotjar servers in Ireland and stored there. Hotjar uses cookies and tracking codes to recognize users anonymously. The following information is collected: The IP address of your device (anonymized) Screen size of your device device type and information about the browser used Geographical location (country only) Hotjar will use this information to evaluate your use of our website, create reports, and other services relating to website usage and Internet evaluation of the website. Hotjar also uses services from third-party companies, such as Google Analytics and Optimizely, to provide services. These third-party companies may store information that your browser sends as part of your website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please see their corresponding privacy policies. If you use this website, you consent to the processing of the data there by Hotjar and its third party providers as part of their privacy policies. The cookies used by Hotjar have a different lifespan between just the current visit up to 365 days. You can prevent Hotjar from collecting data by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out.

Our website uses the features of Google AdWords Remarketing, which we use to advertise this website in Google search results, as well as on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f DSGVO. Any further data processing will only take place if you have agreed with Google that your Internet and app browsing history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/. Alternatively, you can find out more about the setting of cookies and make settings for this from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed when cookies are set and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited. Google LLC based in the USA is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU. You can view further information and the privacy policy regarding advertising and Google here: http://www.google.com/policies/technologies/ads/

Our website uses the functions of the Google Optimize tool to understand which of the various variants of our website are more helpful to users and which are not. Information on the corresponding data protection can be found here: https://policies.google.com/?hl=de and here: https://support.google.com/optimize/answer/6292487?hl=de

Our website uses the functions of the Google Tag Manager tool. This service allows website tags to be managed via an interface. Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will remain valid for all tracking tags that are implemented with Google Tag Manager.

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of presenting our online offerings in an appealing way. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. For more information on how to handle user data, please see YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy

This site uses so-called web fonts, which are provided by Google, to uniformly display fonts. When you call up a page, your browser loads the required web fonts into your browser cache to correctly display texts and fonts. For this purpose, the browser you use must connect to Google's servers. As a result, Google becomes aware that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font is used by your computer. For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://www.google.com/policies/privacy/.

Every data subject has the right to information under Article 15 GDPR, the right to rectification under Article 16 GDPR, the right to deletion under Article 17 GDPR, the right to restrict processing under Article 18 GDPR, the right to object under Article 21 GDPR and the right to data portability under Article 20 GDPR. The right to information and the right of deletion are subject to the restrictions under Sections 34 and 35 BDSG.

You also have the right to complain to the competent data protection supervisory authority about the processing of your personal data by us.

You can withdraw your consent to the processing of personal data by us at any time. This also applies to the withdrawal of declarations of consent given to us before the General Data Protection Regulation came into force. Please note that the withdrawal is only effective for the future. Processing that took place before the withdrawal is not affected.

In accordance with Article 21 (2) GDPR, you have the right to object to the processing of personal data concerning you at any time. In the event of your objection to processing for direct marketing purposes, we will no longer process your personal data for these purposes. Please note that the objection is only effective for the future. Processing that took place before the objection is not affected.

Insofar as we base the processing of your personal data on a balance of interests, you can object to the processing. If you exercise such an objection, please explain the reasons why we should not process your personal data as described by us. In the event of your justified objection, we will review the situation and will either stop or adjust data processing or explain our compelling legitimate reasons to you.

Our websites may contain links to websites from other providers. We would like to point out that this privacy policy applies exclusively to the B42 websites. We have no control over and do not control that other providers comply with applicable data protection regulations.

We reserve the right to change or adapt this privacy policy at any time in compliance with applicable data protection regulations.

You can contact us at any time if you have any questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data.

Responsible for data processing:
SFY GmbH Industriestrasse 15
84149 Velden
germany
email: info@b-42.com

represented by managing director Andreas Gschaider